Sizes by weight and age
Diapers and clothing are bought by size, not by name. Getting it wrong means a return.
Sizes, age ranges and brands — with delivery, because a parent with a newborn is not coming to the shop.
Your customer is exhausted, at home, and buying on a phone at an odd hour. Everything is sized by age or weight, brand loyalty is strong, and home delivery matters more in this trade than almost any other.
Start your baby products pageDiapers and clothing are bought by size, not by name. Getting it wrong means a return.
Parents settle on a brand early and will not switch. Being specific brings you the right customers.
Area, timing, minimum. For a household with a newborn this is often the whole reason they choose you.