Designs, with weight
Photographs with the gram weight, so a customer can work out the cost against the day's rate.
Designs, making charges and today's rate — so customers arrive knowing roughly what a piece will cost.
The price of a gold piece is the day's rate plus making charges plus wastage, which almost no customer can compute and almost no shop explains in advance. Publishing how you price is unusual, and that is exactly why it earns trust.
Start your jewellery pagePhotographs with the gram weight, so a customer can work out the cost against the day's rate.
Stated as a percentage or per gram. The part everyone is suspicious about, made plain.
Your hallmark, and what you pay on exchange. Both are decision-makers for a serious buyer.