Frames with prices
Photographed, priced. This is what people browse and what brings them in.
Frames, lens options and eye-test timings, so customers arrive knowing what a pair will cost them.
The price of spectacles is frame plus lens, and the lens is where the real variation is — coating, thinness, progressive. Customers are quoted a number at the counter with no idea how it was built, which is why they shop around endlessly.
Start your optical store pagePhotographed, priced. This is what people browse and what brings them in.
Anti-glare, blue cut, thin, progressive — with what each adds. Making this plain is unusual and it earns the sale.
Whether a test is free with purchase, and when the optometrist is in.