Wire, switches and fittings, by specification
Gauge, amperage, brand. Electricians order on exactly this and nothing else.
Wattage, brand and rate on a link electricians can read from site — and lights a homeowner can actually see.
Two different customers: the electrician who wants a rate on a specific wire gauge and will price-check it, and the homeowner choosing a fitting on looks. The page has to carry exact specifications and good photographs at the same time.
Start your electricals & lighting pageGauge, amperage, brand. Electricians order on exactly this and nothing else.
Fittings and fancy lights sell on appearance. A specification without a picture will not move them.
LED failures are common and the warranty is what decides where an electrician buys in bulk.