Your hours, including nights
If you are open late or on Sundays, this is the single most valuable line on your page. It is what people search for at eleven at night.
Your timings, your delivery area and what you stock — so the calls you get are the ones you can actually help with.
Almost every call to a pharmacy is one of three questions: are you open, do you have this, and will you deliver to my street. All three are answerable in advance, and answering them in advance is worth more to a pharmacy than any catalogue — because the person calling is usually in a hurry and often unwell.
Start your pharmacy pageIf you are open late or on Sundays, this is the single most valuable line on your page. It is what people search for at eleven at night.
Which streets, what times, and any minimum. It turns a maybe into an order and stops the calls you cannot serve.
The everyday things people phone about — baby care, diabetic supplies, BP monitors, first aid, health drinks. Prescription items are handled at the counter, on the prescription, as always.
Sugar checks, BP checks, injections, tie-ups with a lab. Many pharmacies offer these and almost none advertise them.
Insurance tie-ups, discount cards, senior citizen concessions. People choose a pharmacy on this and rarely ask.
Nor should the page try to. Its job here is the catalogue and the phone call: your timings, your delivery area, the non-prescription items you keep, and the services you offer.
The prescription itself stays exactly where it is today — at your counter, with your pharmacist. What changes is that the customer already knows you are open, you stock it and you deliver to them.